Welcome! Here you’ll find a sample of some work I’ve created throughout my career. A piece of content I’m quite proud of and would like to highlight is this video for a DLT product offering from Kiva. I made this while being the only full-time marketing hire, managing a team of eight fellows, contractors, and interns across four different continents and multiple cities. I was responsible for the ideation, scripting, b-roll, pre and post production, and roll out of these videos. I was even involved with the event that launched this product (it is, in fact, possible to find copious amounts of ribbon at 2am in Freetown, Sierra Leone). I sourced and hired the filmmaker, negotiated contracts, assisted on music supervision, and created many of the visual assets and infographics seen in the video and during the subsequent event where some of it was filmed (see this Reuter’s article for a peek at them).
Kiva Protocol is a blockchain based fintech product that is being sold to developing nations, and there was a need for marketing, but no real understanding of exactly what. For such a technical product, I realized that video was absolutely the way to go to convey what Protocol was and most importantly, the human impact it could make. We came out with the highest quality videos Kiva had ever seen, and were able to use this video during pitches with investors and nonprofits, which led to a $2M grant from USAID.
We were able to turn this into a few different pieces of content and edited a second “case study” video that was used widely on social media, sent to partners, shown at the UN General Assembly, and because of the camera I requested we use, we were able to grab stills and use them for a new macrosite experience.
Below are some additional content samples:
Fintech Content
Toggle AI "interview" with CNBC (emailed, CNBC had no edits)
Kiva Protocol white paper (assisted)
Coursework + Learn Centers
Distilled Option B into a series of online lessons released in 2022
Toggle AI learn center (indicator articles)
Executive Communications
Sheryl Sandberg x Amanda Kloots IG Live (read book and created discussion guide)
Sheryl Sandberg x Taraji P. Henson FB Live (discussion guide)
Web Copy + Product Launches
Toggle AI website (including all onboarding copy and in-platform experience)
Longform Social
How to say “no” to social events + caption copy
How to manage those around you + caption copy
Holiday bill of rights + caption copy
Social Education
Kiva World Refugee Day
What is a refugee? Image + caption copy
Busting myths about refugees image + caption copy
We want to sell out: why lending to men is important image + caption copy
Resilience Work
Joe Biden’s experience with grief image + caption copy (performed 13x better than average posts)
Wooly mammoths aren’t the same thing as a spilled drink ideated the “woolies” concept, image + caption copy
Michelle Obama’s experience with grief image + caption copy
Additional blog and photo work can be found on my website, including employer brand work for Keen Footwear.
I have created email drips for Kiva (12 Days of Lending) and Toggle AI (onboarding emails for Toggle Copilot, as well as all campaign emails). Additional email campaign samples provided upon request.
I also have quite a bit of experience designing and writing ads, please let me know if you’d like to see those as well.
I was involved with the naming of several products including Toggle Terminal, WhatIF, and Kiva Protocol.