Ariaprene is a customizable neoprene alternative used in a variety of applications and beloved by designers and athletes alike. The groundwork was laid with clients like Apple, Nike, Under Armour, Adidas, and every major brand using these materials. We were tasked with bringing this ingredient brand to the big leagues, like Gore-Texs, the Polartecs, and the Velcros. With the design world being so competitive, and with making the branding jump from B2B to B2C so difficult, we relied on designers, educators, and makers to tell the Ariaprene story. Our goal was to get the folks who are actually using this material exited about, and advocating for this material within their own organizations.